The original concept of Rock For A Difference (the Website) began in early 2006, when ONCOR entertainment, Inc. CEO, Ross LaTerra and Michael Finley, of MJF Public Relations, began coordinating and promoting a series of musically based charity events to benefit a Nationally recognized Autism foundation. Further inspiration to launch this website came in 2007, through an introduction to Renay Horstman, who runs a MySpace page (www.myspace.com/shesabutrfly) dedicated to providing awareness of Autism, POAC and related benefit events. Renay has been working diligently behind the scenes with Kevin Martin, lead singer of the Multi-Platinum rock band CANDLEBOX, to coordinate a charity Rock Concert to benefit Parents Of Autistic Children. ONCOR entertainment has been supporting their efforts and took this to be the perfect time to launch www.RockForADifference.org.

Formed in 2001, ONCOR entertainment, Inc. was initially developed to provide a cost effective web solution to the artistic community for performers in need of self promotion. Since its inception, ONCOR has shifted its primary operations to include Event Production, Marketing and Promotion services as well as CD Production, Web Development, Graphic Design, Public Relations, Sales and Consulting services to the artistic community and small business owner. With a growing number of charity events to benefit Parents Of Autistic Children, ONCOR entertainment has developed www.RockForADifference.org, a new website dedicated to providing up to date details on such events.

In 2006, after several months of providing support to one of the largest National Autism foundations in the country, LaTerra and Finley were introduced to POAC (Parents Of Autistic Children), a New Jersey based organization that has been providing vital education programs at a time when everyone was only focused on one thing...Curing Autism.

Though they support the necessary research needed to uncover the mysteries of autism, how it is caused and how it can be prevented for future generations, POAC was formed by a group of parents who are not seeking a cure, but want to help their children now who are already living with autism.

With so much of the country wrapped up in searching for cures and spending billions of dollars on research, everyone seems to have forgotten about the children who are in need of help now. There is nearly no education in the mainstream school system that even touches the surface of working with autistic children. These children are usually classified as "Special Education" cases and are simply not taught properly.

There are very few Private Schools for children with Autism, and the unfortunate fact is that only the wealthy can afford them. Families have been known to sacrifice everything they own to provide their children with the proper education, but in most cases is simply not enough. In many cases, autistic children simply can not be taught in a typical public school environment. The school is unprepared and the teachers are not qualified. 

POAC serves a vital role in Autism Education. They have researched the education system to the very core and found that in nearly 90% of the Nations Colleges and Universities, there is absolutely no coursework designated to teaching the Education majors how to work with Autistic Children. In fact, even the students with a focus on Special Education and Child Psychology have nearly no coursework regarding Autism. These are the teachers of the future, and they are being sent out into the world of education in a country where another child with Autism is born every 20 minutes, without the prosper training and skills required to work with such children.

POAC has made it part of their mission to change this. Not only does POAC provide scientifically based Training to Parents and Professionals who work with Autistic children, they are working hard to make autism education a mandatory course for Special Education majors. They are trying to start from the ground up to train our teachers today and our teachers of tomorrow so they are all prepared to deal with every child on an individual basis and give hope to the parents of Autistic Children that their child will grow and learn, as every child in the world deserves to.